Genuine identity
Members can build richer profiles and use verification features to add confidence without pretending verification removes every risk.
About Attraction Dating
A dating platform built for people who want to understand more before they match.
Attraction Dating is being created in the UK around a simple idea: online dating should help people make clearer, safer and more thoughtful decisions.
What guides us
Four principles behind the platform.
Intentional discovery
Preferences, relationship goals and compatibility signals help members focus on people who may fit their lives.
Inclusive by design
Identity, sexuality and pronoun options are built into the experience so more people can describe themselves accurately.
Safety with honesty
Reporting, blocking, date planning and check-ins support safer choices while keeping members informed about each tool's limits.
Help shape the product
Share feedbackAttraction Dating is currently in beta.
Early members can explore the platform and share feedback while features, usability and safety processes continue to improve.